Ali Sheikh · Communications Adviser
Make it easy for the right people to choose you.
The experts I work with are already excellent. My job is to make sure the right clients see that, when they search your name or ask AI. Sixteen years of this, across the UK and the Middle East.
16 years in communications
UK Middle East
Worked with PwC, USAID, UNIDO
Why It Matters
Clients meet your name before they meet you.
Long before a client meets you, they look you up. They read your LinkedIn, search your name, and ask AI what it knows. By then, they have half decided. If what they find is thin or unclear, you lose work you never knew was there. I help you get ahead of that, quietly and honestly, so the you people find online is as strong as the one they meet.
How I Work
Everything I do comes back to three things, in order. Get them right, and you become the obvious choice.
Found
When the right people search your name, or ask AI, you are there. Clearly, and accurately.
Known
They quickly see what you do, who you do it for, and why you are worth their time.
Trusted
What they find rings true and earns their confidence, so the first conversation starts warm.
How I Help
01
Getting you known
You are already good at the work. My team and I make sure that shows, everywhere it counts: your positioning, your profiles, what you publish, and how you turn up when people search you or ask ChatGPT. You do the work. We get you the credit.
02
Speaking
I speak at conferences and events on getting found, known and trusted in the age of AI. Planning a programme, and want a session people actually use? Tell me what you have in mind.
03
A clarity call
Want an honest read on where you stand? Book a short call. We will look at what clients and AI find when they search you, and I will tell you straight what to do about it.
Most people start with the call. It is the quickest way to see whether I can help.
Book a clarity call →
Selected Ideas
Aug 2026
How to find out, and why a thin record is a real risk.
Jul 2026
Clarity decides more of it than most people expect.
Jul 2026
I followed the path from a name to a yes. It surprised me.
Jun 2026
And how serious people are choosing to do it well.
In Their Words
“A specific line from a senior client, in their own words, ideally with a clear before and after. This is where a partner-level quote earns its place,followed by the person’s name, title and firm.”
A Selection of the Institutions Behind Sixteen Years of Work
About
Sixteen years spent making good people better known.
For sixteen years I have done every kind of communications work, from small expert practices to names you would recognise: universities, government bodies, and firms like PwC and USAID. One thing always bothered me. The most capable people were often not the best known, and they lost out for it.
So I narrowed everything down to exactly that: good people, known for good work. I do it two ways now. I write about it here, and I do it for a small number of people and firms.
Read the longer story →Work With Me
Let’s make you the obvious choice.
If your name wins your work, build it on purpose. Tell me a little about where you are, and we will start with a short call. No pitch, no pressure.
Book a clarity callThe Letter
Or read first.
Every few weeks I write a short letter on getting found, known and trusted in the age of AI. Read it, and see whether the way I think fits the way you work.
No spam. Easy to leave whenever you like.